About Services Friedman Contact

Friedman and Associates offers:

  • Complete business strategy development. From assessing a firm’s core competencies and other defining attributes to market assessment.
  • Strategy assessment. Does your strategy have the pervasive commitment of your organization necessary to make it work?
    What are the barriers to success and opportunities that may not have been identified?
  • Value proposition development. Effective value propositions tell your customers and your organization why key customers should do business with you instead of your competition. Building value propositions with clarity and direction is critical in order to sustain the top and bottom line growth essential in today’s business environment.

Optimize Your Sales and Marketing Strategy
All too often a great strategy and compelling value propositions are wasted because the tactical “Go-to-Market” (GTM) approach is weak. Friedman and Associates brings more than 25 years of hands on business planning and implementation acumen to assist organizations in developing detailed, executable Go to Market Plans of Actions and Milestones (POA&M) that deliver measurable results.

Services include:
  • "Go-to-Market" Assessment
  • POA&M (Plan of Action and Milestone) Development
  • Marketing and Sales Process Refinement
  • Business Capture and Training / Leadership Survey
  • Customer Satisfaction Survey
  • Acquisition Support




Build Enduring Program Management
As the systems integration and services business evolves over time, one fundamental business imperative does not change. The need for talented, customer-focused program managers. Friedman and Associates offers:

  • Program Management Training – Based on experience gained with the country’s leading systems integrators, this segmentable curriculum has 5 components:


    1. Diligence in delivering your value proposition
    2. Human resource management
    3. Walking the matrix toward business growth
    4. Finance and contract management for Program Managers
    5. Sustaining customer traction
  • Executive Coaching – Friedman and Associates provides one-on-one executive coaching to assist managers in a safe, confidential environment.





617 Melrose Street • Alexandria, Virginia 22302 • (703) 599-5700
Email: nancy@friedmanandassociates.com